St. Paul, MN (PRWEB) June 13, 2013

Showcore is proud to announce that it has won the award for Best New Innovative Product or Service for Industry Associations from the Midwest Society of Association Executives (MSAE) for its experiential event design platform, Audience EncapsulationSM. The MSAE award was given to the company that had the best new format, concept or offering that makes a positive impact on associations.

Associations are faced with the constant challenge of attendance since many members have alternatives to spending time and money to attend an event, so it is imperative that they continue to engage attendees and provide them with an ‘experience’. That is where Audience Encapsulationsm comes in. Judges determined that Showcore had the best innovation based on the following criteria: Inspiration, Distinctiveness, Creativity, Source of Creation & Development, Ease of Use, Overall Effectiveness and Impact on the Association Industry.

“We constantly strive to change the audience paradigm of “us” vs. “them”, stated Jill Blihovde, Director of Business Development. “There are people on stage (us) and there are people that fill the room (them) but with Audience Encapsulationsm, the whole room becomes the stage – making it a more interactive “we” environment.”

In too many instances, the realization to a meeting organizer that they are having a major issue is when their otherwise dark room starts lighting up with the screens of cell phones and when attendees start shifting and leaving the room. The take-away – money wasted, time spent, no audience interaction and no cognitive informational feedback.

By leveraging Audience Encapsulationsm, associations are providing their members a compelling and ever-changing event environment which adds to their members “experience”. This in turn, drives excitement, increases attendance, increases participation and “word of mouth”, and helps them to increase and build their membership base.

The main idea is to have media surrounding the audience — immersing everyone present in the messaging. Even better, it is an open design palette – providing for many varying levels of utilization of the many different multimedia effects that can include periodically catching the audience off guard or can get them to a state of anticipation of what’s next. This innovative combination enhances a participant’s senses for experiential learning and enjoyment, which facilitates the transfer of engagement into knowledge and ROI.


Showcore, Inc. is the leading event design & production services company that turns events into catalysts that drive excitement, innovation and change. For over 24 years, Showcore has been providing turnkey event planning, event design, show logistics and unsurpassed execution for corporate, association and entertainment events throughout the U.S. and around the world.