It’s 48 hours before your big event, and you’re staring at the inside of an empty, vacant building that will soon be the site for hundreds of people gathering together. Your brand’s reputation is on the line. The pressure is ON! 

The list of event design questions can feel infinite: 

What will serve as the backdrop for the main stage? 

Do we have enough chairs and tables to accommodate all the guests? 

What are we going to do for the PowerPoint and keynote presentations? 

Above all other pressing matters, perhaps the most significant factor weighing in on the success of your event boils down to one question: 

How will we make this place look like a million-dollar expo on a shoestring budget? 

That’s why your friendly event production team at Showcore is here to share the secret to making any event space dazzle its audience and leave them breathless without having to spend a fortune to make it happen: 


To optimize your event space without going over budget, let’s look at how experiential lighting can help you produce a memorable event while maximizing your production budget. 

Illuminate Your Imagination: Getting Creative With Event Lighting 

It’s easy to underestimate the role lighting plays in the design and presentation of your live event production until you really stop and think about it: Essentially, every detail of the look and feel of your event rides on a precise, versatile, and adaptable lighting system.

Brian Passa, a Project Manager at Showcore, recently sat down with Event Production Network to discuss the role innovative lighting solutions play in taking your corporate event to the next level.

“Event lighting helps craft an (ambiance) that transports attendees out of an ordinary environment and is the core pillar for a top-notch production that can even influence,” Passa says. 

“By incorporating very deliberate lighting elements – from the opening sequence and presenter walk-ups to video playback scenes – you’ll have an added component that leaves an impact on your audience. Innovative event lighting is the difference between a polished product and just another general session.” 

5 Cost-Effective Event Lighting Strategies 

When planning any live event, keeping costs down is always a top priority, and without a proper strategy, lighting for your event can quickly become a pricey investment. 

At the bare minimum, there are several strategies you should implement into your overall event production to manage lighting and electricity expenses without sacrificing the quality of your event.

  1. Energy-Efficient Lighting: Opt for LED lights, which consume significantly less energy than traditional incandescent bulbs. LED lights also last longer, reducing the need for frequent replacements and maintenance.
  2. Implement Dimming Controls: Install dimmer switches or use programmable lighting systems that allow you to adjust the brightness of your lights based on the time of day and the atmosphere you want to create. Dimming lights when not needed can help conserve energy and reduce electricity costs.
  3. Maximize Natural Light: Take advantage of natural light sources, such as windows and skylights, to illuminate your event space during the day. Position seating areas and stages strategically to make the most of natural light and minimize the need for artificial lighting.
  4. Turn Off Lights When Not in Use: Encourage event staff to turn off lights in areas that are not being used, such as backstage areas, restrooms, and storage rooms. A policy to power down unnecessary lights can help reduce electricity consumption and lower utility bills.
  5. Rent Lighting Equipment: Instead of purchasing expensive lighting equipment outright, consider renting lighting fixtures and equipment from a reputable vendor. Renting allows you to access high-quality lighting solutions without the upfront costs of ownership, making it a cost-effective option for events with limited budgets. 

Scalable Lighting Solutions for Corporate Events 

Corporate events come in all shapes and sizes, from intimate meetings to large-scale conferences. Regardless of your event's size, choosing lighting solutions that are scalable and adaptable to your specific needs is essential. 

You can approach scalability in several ways when it comes to event lighting, including modular lighting systems, wireless lighting controls, versatile fixtures, and expandable lighting networks. Passa stresses that keeping scalability in mind is essential for stretching your event budget without compromising appearance. 

“Lighting is typically one of the first items to be reconsidered when Showcore sees budgets start to constrict,” Passa says. “It’s also extremely scalable, so some cuts can seemingly go unnoticed.” 

“The challenge is helping a client identify what they’re missing, when they don’t have a chance to ever see actually what could have been. I find it helpful to start by explaining that it’s the easiest way to bring visual value to the space, along with any sort of pre-visual work or renders that can help showcase what’s proposed.” 

Modular Lighting Systems

Invest in modular lighting systems that can be easily customized and configured to accommodate events of varying sizes. These systems typically consist of interchangeable components that can be assembled and disassembled quickly, allowing you to scale your lighting setup based on the size and layout of your event space.

Wireless Lighting Controls

Consider using wireless lighting controls that adjust and control your lighting setup remotely. Wireless technology enables you to manage lighting zones, change color schemes, and create dynamic lighting effects without requiring extensive wiring or infrastructure. 

Versatile Lighting Fixtures

Choose lighting fixtures that offer versatility and flexibility in placement and functionality. Look for fixtures with adjustable heads, variable beam angles, and multiple mounting options to ensure that you can achieve the desired lighting effects for your event. 

Expandable Lighting Networks

Invest in expandable or interconnected lighting systems to create seamless networks across multiple event spaces. This allows you to synchronize lighting effects and control all aspects of your event lighting from a centralized location, enhancing your event's overall cohesiveness and impact. 

Implementing any of these scalable lighting solutions can ensure that your corporate event is equipped with the right lighting tools to meet your needs, no matter how large or small the event may be. 

Visual Conducting: How Lighting Impacts an Event’s Energy

Whether it’s highlighting a product launch or spotlighting a keynote speaker, the right lighting system always enhances the ambiance and atmosphere of your event, setting the stage for a memorable and immersive experience. 

Here are some tips to keep in mind when considering how your lighting maintains the energy and spirit of your live event: 

  • Consider the Theme: Take inspiration from the theme or concept of your event when designing your lighting scheme. Whether it's a formal gala, a casual networking event, or a product launch, your lighting should reflect the overall tone and style of the occasion.
  • Use Color Psychology: Use color psychology to evoke specific emotions and moods with your lighting choices. Warm colors like red, orange, and yellow create a sense of warmth and intimacy, while cool colors like blue and green evoke feelings of calmness and serenity. Choose colors that align with the desired atmosphere of your event.
  • Adjust Lighting Levels: Experiment with different lighting levels to create the right ambiance for other parts of your event. Dimmer lighting may be appropriate for networking areas or cocktail receptions, while other events may necessitate brighter lighting for presentations or performances. Use lighting controls to adjust brightness levels throughout the event as required.
  • Incorporate Dynamic Lighting Effects: Add interest and excitement to your event with dynamic lighting effects such as color changes, fades, and patterns. Incorporate moving lights, gobos, and LED video walls to create visually stunning effects that captivate your audience and enhance the overall experience.
  • Coordinate with Event Content: Coordinate your lighting design with event content, such as presentations, performances, and audiovisual elements. Use lighting cues to highlight critical moments, transitions, and speakers, helping to reinforce the message and impact of your event content


By carefully planning and coordinating your event lighting with the vibe and spirit of your event, you can create a cohesive and immersive experience that leaves a lasting impression on your guests. 


5 Modern Event Lighting Tips & Trends 

In today's dynamic event landscape, lighting is crucial in creating engaging and memorable experiences for attendees. Stay ahead of the curve with these five modern event lighting tips and trends. 

1. Interactive Lighting Installations

Incorporate interactive lighting installations that allow attendees to actively engage with the lighting environment. From interactive LED floors to motion-activated light displays, interactive lighting installations add an element of fun and interactivity to your event. 

2. Projection Mapping

Explore the creative possibilities of projection mapping to transform ordinary surfaces into dynamic and immersive canvases. Projection mapping allows you to project custom visuals, animations, and branding onto virtually any surface, including walls, floors, and architectural elements, creating stunning visual effects that captivate and delight. 

3. Wireless LED Technology 

Embrace the flexibility and convenience of wireless LED technology for your event lighting needs. Wireless LED fixtures offer freedom of placement and control, allowing you to create dynamic lighting effects without the constraints of traditional wired setups. 


Use wireless LED uplights, wash lights, and spotlights to illuminate your event space with vibrant colors and effects. 

4. Smart Lighting Systems

Harness the power of intelligent lighting systems to automate and control your event lighting easily. Smart lighting systems enable you to create custom lighting presets, schedule lighting sequences, and adjust lighting parameters in real time using intuitive control interfaces. 

With smart lighting, you can create dynamic lighting scenes that respond to the flow of your event and enhance the overall experience for attendees. 

5. Sustainable Lighting Solutions

Emphasize sustainability and environmental responsibility with eco-friendly lighting solutions for your event. Opt for energy-efficient LED fixtures, solar-powered lighting systems, and reusable lighting elements to minimize energy consumption and reduce your event's carbon footprint. 

Incorporating these modern event lighting tips and trends into your event design will help you create a more immersive and unforgettable experience that captivates your audience and elevates your brand – all while saving you big on energy costs and optimizing your event budget. 

Dazzle Your Audience With Showcore: Professional Event Production

Showcore understands the importance of lighting in creating impactful and memorable events. With decades of expertise in event production and lighting design, our friendly team and global network of A/V experts can optimize your event space while maximizing your creative vision and budget. 

Learn how professional event lighting can make your next event an unforgettable experience for everyone involved: Contact Showcore today to elevate your next event!