In the dynamic landscape of event production, the power of captivating content cannot be underestimated. From eye-catching visuals to compelling storytelling, event content forms the cornerstone of successful engagements. Needless to say, producing effective, engaging event content is no easy task.
In fact, according to a survey conducted by event production professionals, 85% of respondents said creating personalized experiences through tailored content is essential for any successful event, while 46% of event managers identified content creation as the most time-consuming task associated with event production.
Proper event content management is time-consuming because it requires immense collaboration across multiple departments. Teams must coordinate seamlessly to achieve a harmonious blend of creativity and strategy. This synergy not only ensures your live event is chock full of visually stunning materials but also amplifies your event's impact, message, and branding.
Explore the steps on the path to managing and navigating this creative collaboration:
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Get a technically sound content template.
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Ask about formats, codecs, and technology.
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Leverage visual storytelling.
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Engage your audience with interactive content.
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Take advantage of data-driven insights.
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Optimize content for different platforms.
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Tell a story.
Learn how to create event content that is sure to leave a lasting impression on your audience!
1. Get a Technically Sound Content Template
Before delving into the creative process, your production partner must provide a pixel-accurate template to ensure your content team works with precise workspaces.
There are many content development tools to design within, and your production partner should be knowledgeable about the tools that are commonly used.
2. Ask About Formats, Codecs, & Technology
As important as it is to design the proper canvas that fits the displays used at your event, it’s also very important to ensure the final product works properly for the technology being used to bring your event displays to life.
Depending on your event, you may not be able to use standard formats such as MP4 or MOV – specifically for video content. The same can apply to PowerPoint, Keynote, PDF, and JPEG.
These are important conversations to have with your production partner to ensure your content displays properly, at the right resolution, and with the desired intent.
3. Leverage Visual Storytelling
Graphics and videos have the power to support your presenters tell a compelling story. Even the most basic presentation can be made great with the support of stunning visuals.
Start with the script or key points of the presenter’s storyline and decide on visuals that best support these points. Work with your production team to help align the cues for when, how, and where these visuals are deployed within your event space.
4. Engage Your Audience With Interactive Content
The amount of interactive content you incorporate into your event can significantly enhance audience engagement. Try implementing features such as live polls, Q&A sessions, and social media integrations to create a more dynamic and interactive experience for all your attendees.
This not only keeps your audience engaged but also provides real-time feedback that can be invaluable for your event’s performance and objectives.
5. Take Advantage of Data-Driven Insights
One of the more underlooked elements of successful event content is utilizing data analytics to better tailor your content strategy to your event goals and attendees. Data-driven insights will help you make more informed decisions about what content resonates best with your attendees.
By understanding your audience’s preferences and behavior, you can create more personalized and impactful content that not only caters to their interests but also aligns with your branding objectives.
6. Optimize Content for Different Platforms
No matter what type of event you’re producing, it’s crucial to ensure your content is adaptable for various platforms, whether it’s live, virtual, or hybrid.
Each platform may require different content formats and approaches, so be sure to collaborate with your event production team in the weeks leading up to your event to optimize visuals and presentations for the best viewing experience across all platforms.
7. Tell a Story
Crafting a compelling narrative arc for your event can deeply resonate with your audience and set your brand or organization apart from the competition. Storytelling not only makes your content more relatable and memorable but also helps maintain a consistent and captivating flow throughout the event.
Start by identifying the key message or theme of your event and outlining your content to build a story around it. Use engaging characters, highlight challenges, and provide resolutions that align with your event’s goals.
Be upfront and forthright with your content and production teams about what you want your audience to take away from the content so that you can weave this narrative into every aspect of the event, from presentations and visuals to interactive sessions.
I Don’t Have a Content Team. What Should I Do?
Not all events require impressive, complex, bold content – some events don’t need content at all. If your event does need content and you don’t have a team to develop, create, or execute your ideas – that is okay.
Most production teams design, create, and produce event content. The team you have planned for the event is most likely completely capable of creating content for all sorts of uses and complexities and within varying budgets.
Effective Event Content Management From Showcore!
At Showcore, we help our clients with every step of the event development process, including content direction, support, and creation. We ensure that every piece of content serves its purpose in elevating your event and leaving a lasting impact on attendees.
If you’re looking to nail your next live, virtual, or hybrid event, contact Showcore today to schedule a content consultation with our team of event production professionals!