In the dynamic landscape of event production, the power of captivating content cannot be underestimated. From eye-catching visuals to compelling story telling, event content forms the cornerstone of successful engagements.

Needless to say, producing effective, engaging event content is no easy task. In fact, according to a survey conducted by event production professionals, 85% of respondents say that creating personalized experiences through tailored content is essential for any successful event, while 46% of event managers identify content creation as the most time-consuming task associated with event production.

Much of why proper event content management is so time-consuming is the fact that it requires immense collaboration across multiple departments.

To achieve a harmonious blend of creativity and strategy, it's crucial for teams to coordinate seamlessly. This synergy not only ensures your live event is chock full of visually stunning materials but also amplifies your event's impact, message, and branding.

Here are four ways you can manage and navigate this creative collaboration to create event content that is sure to leave a lasting impression on your audience!

1. Get a Technically Sound Content Template

Before delving into the creative process, it's essential for your production partner to provide a pixel accurate template to ensure your content team is working with precise workspaces. There are many content development tools to design within and your production partner should be knowledgeable about the commonly used tools. 

2. Ask About Formats, Codecs, and Technology

As important as it is to be designing in the proper canvas that fits the displays used at your event, it’s also very important to ensure the final product works properly for the technology being used to bring your event displays to life.  Depending on your event, you may not be able to use standard formats such as .MP4 or .MOV – specifically for video content.  The same can apply to PowerPoint, Keynote, .PDF, and .JPEG.  These are important conversations to have with your production partner to ensure your content displays properly, at the right resolution, and with the desired intent.

3. Leverage Visual Storytelling

Graphics and videos have the power to support your presenters tell a compelling story.  Even the most basic presentation can be made great with the support of stunning visuals. Start with the script, or key points of the presenter’s storyline, and decide on visuals that best support these points.  Work with your production team to help align with the cues for when, how, and where these visuals are deployed within your event space.

4. I Don’t Have a Content Team – What Should I Do?

Not all events require impressive, complex, bold, content – some events don’t need content at all.  If your event does need content and you don’t have a team to develop, create, or execute your ideas – that is okay.  Most production teams design, create, and produce event content and most likely, the team you have planned for the event is completely capable of creating content for all sorts of uses, complexities, and within varying budgets.

Effective Event Content Management From Showcore!

At Showcore, we help our clients every step of the event development process, including content direction, support, and creation, ensuring that every piece of content serves its purpose in elevating your event and leaving a lasting impact on attendees.

If you’re looking to nail your next live, virtual, or hybrid event, contact Showcore today to schedule a content consultation with our team of event production professionals!