Think of a recent event you’ve attended. What about that event, besides the delicious hors d'oeuvres or the dazzling lighting display, stuck with you?
Did you walk away from the evening feeling particularly inspired or motivated? Or was it just another one-off event you’ve nearly forgotten why you attended?
What makes for a truly compelling and memorable live event comes down to content. We’re not talking just stunning visuals, captivating acoustics, or one heck-of-a keynote speech; We’re talking about how all elements of creative event content work together to effectively reinforce the message or goals your event is trying to showcase.
Creating event content that engages and inspires audiences may seem like a daunting task, but it is essential to the success of any event. Are you eager to find that right blend of entertaining and thought-provoking content packaged in breathtaking design and production?
These event content tips can help you create content that leaves a lasting impression on your audience!
1. Creative Branding
Branding is essential for creating a cohesive and memorable event. A creative branding strategy helps build excitement and anticipation for your event and creates a sense of unity among attendees.
Your branded content should reflect the tone and message of your event and should be visually appealing to your target audience. It’s also important to keep it consistent across all your event content channels, from your website to your marketing materials.
Check out these examples of creative branding content strategies you could implement into the production or themes of your next event!
Customized Event Logo
Create a unique logo that represents your event and can be used on all promotional materials, signage, and merchandise. The logo should be visually appealing and reflect the theme of your event.
Branded Stage Design
Your stage design should be consistent with your branding and add visual interest to your event. This can include branded backdrops, lighting, and signage.
Everyone loves a giveaway! Branded giveaways such as water bottles, tote bags, or t-shirts can be a great way to promote your event and create a sense of community among attendees.
Social Media Graphics
Social media is where a lot of people are going to find out about your event. Customized social media graphics can be used to promote your event and create a buzz leading up to the day.
Be sure to customize graphics specifically for each platform, whether it’s Instagram Stories, Facebook posts, or LinkedIn – each channel has its own best practices.
Branded Event Materials
Don’t host an event – host an experience by creating a cohesively branded environment. All materials distributed at your event, such as programs and agendas, should be consistent with your branding and design.
Customized Event Hashtags
Using hashtags makes your content more discoverable. Create a unique hashtag for your event that attendees can use on social media to promote the event and create a sense of community.
Unique Event Activities
Create unique event activities that align with your branding and theme. For example, if your event focuses on sustainability, you could have an eco-friendly activity such as planting trees or a clean-up campaign.
2. Branded Storytelling
Branded storytelling is a powerful way to connect with your audience and communicate your message in a memorable way. Use storytelling to share your brand's history, mission, and values or to showcase your organization's success. This type of content creates an emotional connection with your audience and helps build trust and loyalty – but only if it seems authentic.
To pull it off, your storytelling should be authentic, engaging, and tailored to your target audience!
3. Custom Animations
Custom animations can add visual interest and excitement to your event content, reinforce your message, and add a professional touch to your event. Animations entice audiences when used as introductions and transitions or to illustrate complex concepts or ideas.
4. Pre-Recorded Videos
Use pre-recorded videos to create a sense of anticipation and excitement before and to market your event after it has ended. Showcase interviews with speakers, provide event highlights, or show off specific examples of your organization's success.
Pre-recorded videos should be high-quality, engaging, and tailored to your target audience.
5. Interactive Content
Engage and inform your audience in a fun and engaging way with interactive live event content. Digital signage, QR codes, and other interactive content can display schedules, maps, and other useful information about your event.
Interactive content might also include games or challenges that attendees can participate in, creating a sense of community and encouraging attendees to interact with each other.
6. User-Generated Content
User-generated content can be a powerful way to engage your audience and promote a sense of camaraderie amongst your attendees. It also creates a sense of anticipation before the event and can be used to market your event after it has ended.
User-generated content can be in the form of social media posts, photos, or videos and can be used to showcase the experiences of everyone in attendance.
Engage With & Inspire Your Audience With Showcore!
Creating event content that engages and inspires audiences requires creativity, authenticity, and strategic thinking. At Showcore, we help our clients tailor their event content to their distinct target audience while staying consistent with their brand's tone and message.
When you need help creating event content that exceeds your attendees' expectations and creates a lasting impression on your audience, contact Showcore today to schedule a consultation with our event specialists!