Experiential Event Design

Showcore doesn’t just do stage events, it designs experiential event technology environments that engage the audiences’ senses. With our Audience Encapsulation? platform, you will bring your corporate communications and visual engagement to a new level!

Audience Encapsulation? is a revolutionary event design platform to more powerfully and effectively communicate the message of your event by engaging the audience’s senses, allowing the presentation to become an experience. We do this through the engineering of 360° sensory experiential event design experiences that impacts and drives audience engagement through interaction. Better yet, Audience Encapsulation? directly addresses the limited attention spans of today’s technology savvy audience members and directs their focus on the event at hand.

Benefits of Experiential Design:

  • Create an interactive sensory environment, focused specifically on your audience’s demographic and learning styles.
  • Retain and maximize your audience’s attention span.
  • Support your messaging in a powerful way that wow’s your audience and drives engagement.
Showcore Recieves ILEA Star Award For 2016 Best Public Event

Showcore, Inc., a leading event design, and production company from Minneapolis, MN was awarded, along with its other teaming members, the Best Public Event Award for 2016.  The ILEA Star Awards gives event designers and production companies an opportunity to gain recognition for the fabulous events they create, plan, manage and execute each year.  The project was Hormel’s 125th Anniversary Celebration and Grand Opening of the new and improved SPAM Museum.


The award went to the following team members: Cookie Coleman of Coleman Mason Events and Jill Blihovde and Roxann Adamsen of Showcore.  Each teaming member integrated their expertise into the event planning and execution to make this Anniversary Celebration a success.


Showcore provided full technical support for all audio, video and lighting portions of the event which included the production of three separate stages. The event was designed to engage 20,000 attendees.  During the Anniversary Celebration, attendees had the chance to engage with, Hormel-branded food trucks, A Hormel film festival, a Bacon-Fueled Motorcycle, a custom “Hormel Links” mini-golf course, inclusive children’s crafts, a celebrity appearance by Chef Sunny Anderson and an amazing performance by national recording artists The Band Perry.

Media Contact:
Jack DeVries
Director, Showcore


Showcore Provides Technical Lighting Support for Vikings Induction Ceremony

Local Event Production and Event Design Company, Showcore, Inc., Supplies Technical Lighting Support for the Minnesota Vikings Ring of Honor Induction Ceremony.


Click the video below to watch ESPN coverage.


MINNEAPOLIS, MN | Sept. 13th, 2017


As the Bold North community gears up for another Vikings season, local Event Production and Event Design company, Showcore wheeled out a customized modular stage & provided Technical Lighting support during the season opener half-time celebration.  As Randy Moss steps up to the podium to claim his title as the 22nd member of the Minnesota Vikings Ring of Honor, Showcore programmed and operated an array of specialized LED lighting fixtures to set the tone for the importance of this celebration.


“We are honored to have taken part in such an unforgettable moment.” – Steve De Vries, President & CEO of Showcore, Inc.


 “We are honored to have taken part in such an unforgettable moment.” President & CEO of Showcore, Inc., Steve De Vries says. “We love taking any opportunity to make our local heroes shine!”


Customizable and Engineered for any Environment

The Audience Encapsulation℠ design platform can be utilized in just about any environment and incorporated into multiple production elements.

Provides More Intimate Stage Environments

By using Audience Encapsulation℠, the sightlines and the proximity to stage environments are more engaging and compelling.

Impacts Audience Engagement

Audience Encapsulation℠ deals with the need to captivate attention spans and address the generational changes in the employee base within companies.

Interactive and Sensory 360 Degree Environments

Utilizing this proprietary design platform means that you can engage your audience utilizing interactive design & production elements.

Addresses the Limited Attention Span of Audiences

This picture is a fish eye view of Audience Encapsulation℠.
Notice how the set wraps completely around the room.

3711 Kennebec Drive, Suite 200
Eagan, MN 55122
Phone: (651) 994-1500
Toll Free: (888) 786-8228
Fax: (651) 994-1501